Arnold Schwarzenegger has teamed up with Zimmer Biomet, a company that makes medical products for joint health, to encourage people with joint pain to take action. Known for his role in “The Terminator,” Schwarzenegger uses his famous line, “I’ll be back,” to motivate those who are struggling with joint issues.
The campaign, called “You’ll Be Back,” invites people to share their experiences with joint pain on the website YoullBeBack.com. In a short video, Schwarzenegger demonstrates an exercise routine in front of a mirror. When his reflection can’t keep up, he encourages pushing through challenges for personal growth.
Zimmer Biomet encourages people who have delayed joint replacement surgery to share their stories. Schwarzenegger and his team will review these stories and potentially help some individuals in their recovery journey.
The campaign website also offers advice and motivational quotes from Schwarzenegger, such as “No challenge can stop you, because you’re the determinator” and “It’s time to say ‘hasta la vista’ to that joint pain.” The site provides resources for finding joint surgeons.
Zimmer Biomet’s CEO, Ivan Tornos, described this campaign as the company’s most ambitious effort to reach patients directly. This initiative will increase the company’s marketing expenses through the first half of 2025. While specific medication names aren’t mentioned in the campaign, Zimmer Biomet offers various orthopedic products and solutions to help with joint pain and mobility issues.